A retailers of essential oils increases their pay-per-click campaign by 200% using a split-testing strategy
A leading seller of essential oils was losing money on their pay-per-click campaign due to account mismanagement from a former employee. The quality score was low, website metrics were poor, and overall return on investment was negative.
Vartheta performed internal research to determine exactly what the key problem was. Many negative keywords were added, several unprofitable keywords being targeted were removed, and landing pages were redesigned and split-tested to increase conversions.
The result was an overall increase in the amount of conversions through direct campaign improvement and website landing page modifications. The campaign is now operating with an approximate return on investment of 180%, up from a negative 5%.
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