Market-Entry Strategy

Developing a brand strategy for a biotech company A major pharmaceutical distributor seeks a branding and marketing strategy for a sensitive product in the Middle-East.

The Problem

leading pharmaceutical company had acquired the license to distribute a culturally sensitive contraceptive product throughout the MENA Region. However, they were unsure how to introduce the product and sell it directly to customers.

The Approach

Vartheta analyzed how several competing companies were promoting their contraceptive products and engineered a marketing and detailed sales plan for the company to introduce a culturally accommodating sales campaign that improved upon the competition’s strategy.

The Solution

The company implemented the sales and marketing strategy of Vartheta and was able to deliver culturally sensitive materials directly to patients through doctors and have a commission based payout similar to major competitors and attended several regional tradeshows in order to increase awareness.

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