Conversion Optimization

A leading subscription delivery service reduces customer acquisition cost.

The Problem

A subscription based provider of health & fitness products was having a very low customer retention rate and did not know why. Their customer feedback was ambiguous and the customer was satisfied with the initial kit they received with no clear reason for the cancellations.

The Approach

Vartheta analyzed the problem by analyzing post-purchase communication with existing customers and implementing a survey during the cancellation process. Analysis was done related to the interaction with marketing materials and the reasons cited during the survey.

The Solution

Vartheta re-designed the Email marketing campaign based upon the responses cited in the survey and proposed a price reduction for those persistent about closing their account due to the price. The result was an impressive increase in sales of over sixty-five percent.

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