User Retention

A leading subscription based kit provider improves retention through customer loyalty strategies.

The Problem

An online retailer wanted to increase their average order price by cross-selling other product sales that would benefit the customer. They were having problems determining which algorithms were best for the matching and how to build customer profiles.

The Approach

Vartheta analyzed several potential statistical models used for customer cross-selling and proposed these solutions to the client. A combination of mailing lists, checkout period advertisements, and follow-up advertisements were proposed to be shown to the customer.

The Solution

The customer was able to increase their overall sales by 15% by implementing the cross-selling advertisements suggested by the matching algorithm and promoted across Email, search marketing, and social media ads for thirty-days after the initial order.

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