Research driven development

Vartheta creates stunning technology based upon meticulous reach and analysis.

Fashion & Beauty Industry

The fashion industry demands an in-depth understanding of the target market, their behavior, lifestyles, and interests to convert loyal brand advocates that not only purchase online, but remain loyal to the brand and share it with their friends on social media networks.

A fashion design company was seeking have a website which emphasized its latest seasonal collection with compelling images of attractive models that were consistent with the overall brand identity to establish a lifestyle brand appealing to the target demographic and minimal features to encourage Ecommerce either on the store or at botique locations with brand recognition. The result was a visual focused webstie of models wearing the latest line that was easily modified by junior content managers as the fashion lines changed.
A retail store of diversified beauty products was seeking a way to add several more product lines and switching to a more appropriate CMS for Ecommerce. Their previous CMS of Wordpress was slow as they scaled more product lines and was not optimized as Magento for Ecommerce. The new CMS was implemented with a similar design and all products were uploaded and easily managed by content managers, designers, and other staff needing to edit the site, resulting in a higher number of products being offered and greater site stability.
A cosmetics company was seeking to more effectively feature high resolution product photos and increase average shopping card orders, while decreasing shopping cart abandonment. Several cross-selling algorithms were implemented and pop-up variations in order to test the solution resulting in the highest average order, coupled with the lowest shopping cart abandonment rate. The solution was discovered based on using custom pop-ups integrated with an Email list and using matching algorithms to propose cross-selling opportunities.
A fashion exchange startup company was seeking to develop a scalable platform based on its successful MVP and Beta version designed to assist in in acquiring investment funding. The company wanted to expand its database, improve its design and make it overall much more scalable on a custom HTML and PHP driven website using a consistent framework on a CDN to ensure fast load times for international visitors. The result was higher user adoption and engagement levels that significantly surpassed that of its Beta version.
A designer and retailer of botique jewerly was seeking a website to more easily manage its product lines and keep track of inventory as to scaled to introduce new products. The solution was to build the website on Magento with easy product uploads that could be managed by a junior staff member and easily integrated with online shopping websites including Amazon and Google Shopping. The result was time saved on the company side that was spent marketing on social media and a faster, more optimized website which resulted in higher sales volume.
A provider of female undergarmets was seeking a website to build upon its brand identity and easily modify the website with new product lines and designs. The result was a back-end content management system installed with several front-end design changes to have visual focused website which more effectively communicated brand identity. The end goal was to increase customer loyalty and decrease price sensitiviy by establishing a strong brand.
case studies
Vartheta decreases customer acuisition cost for a bank using a social media strategy

A bank utilizes social media to acquire most customers.

Creating a telemedicine platform for the West African market.

A modern system designed to increase the quality and access to care with the Nigerian government.

Vartheta designs a strategy for a growing Bitcoin ATM distributor to expand globally.

A Bitcoin ATM company implements a creative digital marketing strategy.

Vartheta increases the ranking of a retailer by 345%

Retailer increases site ranking by improving user-experience.

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